- Cognos and John Daniel Associates deliver enterprise reporting and analysis for leading North American retailer -

BURLINGTON, MA - American Eagle Outfitters (NASDAQ: AEOS), a leading lifestyle retailer in North America, has standardized on a Cognos business intelligence (BI) solution implemented by Cognos Pinnacle Partner John Daniel Associates. Cognos (NASDAQ: COGN; TSX: CSN), the world leader in BI and performance management, gives American Eagle Outfitters (AE) employees unprecedented insight into business data, with the ability to monitor and measure critical key performance indicators (KPIs).

"Previously, IT was required to support several different solutions implemented by various departments and regions. With Cognos as our standard BI solution, we have one consistent and accurate view of business performance and the ability to understand the interrelationships between data," said Ken Watts, chief information officer and vice president of information services.

"By tracking and analyzing the factors behind our KPIs, we are able to maximize sales opportunities while controlling our expenses," added Rick Milazzo, director of business process.

Employees in AE's Planning and Allocations department now have visibility into inventory, which allows them to quickly identify and address locations where there may be an issue. Store field managers are able to view sales, payroll, and traffic data. Managers can slice and dice this information to reveal key trends such as changes in average wage per store year-over-year and productivity per sales associate hour.

"AE is a leading lifestyle retailer that requires a scaleable, BI solution to grow with the organization - Cognos is the answer," said Janet Amos Pribanic, vice president, sales and marketing, John Daniel Associates. "Cognos and John Daniel share a common vision of providing measurable value to our customers. The powerful blend of our consulting expertise and Cognos' best-of-breed solutions provides our clients with the answers necessary to gain sustainable, competitive advantage."

The implementation of Cognos enables AE to extend the value recognized from infrastructure investments, like their data warehouse from Teradata, a division of NCR Corporation (NYSE: NCR).

"Cognos leverages the power of the Teradata database and provides our customers with a best-of-breed business-intelligence solution," said Rick Schultz, Vice President of Industry Marketing, Teradata. "Cognos offers our customers like AE powerful enterprise reporting and analysis which, in combination with Teradata, delivers clear strategic value in the world's most demanding, corporate-data environments."

About American Eagle Outfitters:

American Eagle Outfitters (NASDAQ: AEOS) is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, versatile clothing for 16 to 34 year-olds, providing high-quality merchandise at affordable prices. AE's lifestyle collection includes casual basics like khakis, cargos, and jeans; fashion tops like rugbys, polos, and graphic T's; and functional items like swimwear, outerwear, footwear, and accessories.

American Eagle Outfitters currently operates 697AE stores in 48 states and the District of Columbia, 56 AE stores in Canada, and 111 Bluenotes/Thriftys stores in Canada. AE also operates via its internet business, ae.com.